Seminar Agenda


  • Making the shift to a business paradigm
  • Multiple income streams: other sources of revenue
  • Addressing business anxiety: going towards the roar
  • Motivation and confidence: value your product

Start Up and Practice Expansion

  • Eight step method for startup and increasing referrals
  • Insurance, office space and other considerations
  • Contracts: independent contractor/employee
  • HIPAA basics part 1
  • Business entities
  • Consulting
  • Presentation development and public speaking
  • Fees: setting and collecting
  • Finances, accounting and money management
  • Online counseling: teletherapy
  • Breaking through to the next level

Office Procedures

  • Accessing clients to your practice
  • Documentation and electronic medical records (EMR)
  • Informed Consent – protect you and your client
  • Transfer Plan
  • Psychotherapy notes and clinical records
  • HIPAA basics part 2
  • Client and insurance billing options
  • Back door method for getting on closed panels

Marketing and Advertising

  • Marketing plan: a two prong approach
  • Prospecting referral sources
  • Print material: what it communicates
  • Websites
  • Social media
  • Publishing
  • Niche marketing
  • Cross pollination of referral sources


I am writing to tell you Thank You!  I attended your workshop last December and am excited to inform you that I have successfully launched my solo practice this past April.  You have really inspired me to bring my dream to fruition. - Angela Solis, LCPC, CADC / Crossroads Counseling Services, LLC

Your program was so informative that since this time I have found a partner and I'm working in my own private practice.  At 27 years old, I am my own BOSS! Thank you so much for your program and insight. - Jodi Province MA, LPC, NCC / Lenoir, NC

I cannot overstate how invaluable the body of work has been to me over the years. After attending one of their workshops, I began to believe that I could open my own practice. After following Norm’s advice and incorporating their methods, I began to thrive.  Recommend is too weak a word.  – Michael K. Pecosh

Can't get to our live seminars?

Order the Complete Guide to Private Practice and book a private, one on one ½ hour practice consultation with Norm. All for the same price as a live seminar.


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calLive Seminar Dates & Locations

Essential Components of Starting & Expanding a Successful Private Practice: A Checklist

Webinar available now


Come learn the essential practical components to starting or expanding a successful private practice. You need to have a business mindset and a plan to do well.  This no-nonsense webinar will present tried and true practice building strategies to begin a practice from the ground up or expand a limited practice. Do it right the first time.

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Private Practice Boot Camp 5 Day Intensive Training -29 CEs

September 11 - 15, 2019 Schaumburg, IL.


Find out what you can accomplish. Take the jump into being your own boss or expand to be someone else's boss!

Billing, startup/setup, multiple income streams, legal aspects, HIPAA, records, teletherapy, website setup social media, and so much more!

An array of talented experts will share information that will inspire you and get you started on the path to a successful practice.

Presenters: Norm Dasenbrook, MS, LCPC; Jonathan Nye, J.D. Attorney/Managing Partner; Danielle Kepler, LCPC; Joyce Marter, LCPC; Jennifer Froemel, LCPC; Alexander Hoerr, LCPC, and more!

Bonus features include:

Three webinars: Shifting Gears (1 hour), Subpoenas and Court orders (1 hour), Writing Treatment Plans (3 hours)

Post-boot camp private consultation with presenter and practice consultant Norm Dasenbrook. Attendees will be able to schedule a private 25-minute practice consultation to answer questions and implement practice building strategies. The consultation will occur by phone. Participants can email questions or areas of discussion prior to their scheduled consultation time. Participants may schedule a time when attending the workshop or later by phone up to one-year post workshop date. For more information or to register go to:



Starting, Maintaining, and Expanding a Successful Private Practice 1-day Workshop

November 18, 2019 | Chicago, IL.


Starting, Maintaining, and Expanding a Successful Private Practice 1-day Workshop

Venue: DePaul Center, 1 E Jackson Boulevard, Suite 8002, Chicago IL 60604

Date: Monday, November 18, 2019

Time: 9:30am to 4:30pm

Event Registration Link:



2 Day Workshop Presentation: Starting, Maintaining, and Expanding a Successful Private Practice (10 CEs)

December 07 & 08, 2019 | Northbrook, IL


Starting, Maintaining, and Expanding a Successful Private Practice 10 CEs

9:00 AM - 3:00 PM (CST)

Location: Crowne Plaza Northbrook, 2875 Milwaukee Ave., Northbrook, IL 60062

To register go to



Workshops provide for CEs (clock hours) through Continuing Education Licensure with IDFPR. LPC/LCPC Lics #159.000650, LSW/LCSW Lics #159.000650, LMFT Lics #168.000148 Psychologists Lics #268.000009. IMHCA is an NBCC-Approved Continuing Education Provider (ACEP) and may offer NBCC-Approved Clock Hours for events that meet NBCC requirements.


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How to develop a profitable marketing plan for your counseling private practice.

Developing an ongoing marketing plan is essential to any business, and therapy is no different.  Not only do you need to launch a practice, but you also need to make that practice self-sustaining. 

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