Seminar Agenda


  • Making the shift to a business paradigm
  • Multiple income streams: other sources of revenue
  • Addressing business anxiety: going towards the roar
  • Motivation and confidence: value your product

Start Up and Practice Expansion

  • Eight step method for startup and increasing referrals
  • Insurance, office space and other considerations
  • Contracts: independent contractor/employee
  • HIPAA basics part 1
  • Business entities
  • Consulting
  • Presentation development and public speaking
  • Fees: setting and collecting
  • Finances, accounting and money management
  • Online counseling: teletherapy
  • Breaking through to the next level

Office Procedures

  • Accessing clients to your practice
  • Documentation and electronic medical records (EMR)
  • Informed Consent – protect you and your client
  • Transfer Plan
  • Psychotherapy notes and clinical records
  • HIPAA basics part 2
  • Client and insurance billing options
  • Back door method for getting on closed panels

Marketing and Advertising

  • Marketing plan: a two prong approach
  • Prospecting referral sources
  • Print material: what it communicates
  • Websites
  • Social media
  • Publishing
  • Niche marketing
  • Cross pollination of referral sources


I am writing to tell you Thank You!  I attended your workshop last December and am excited to inform you that I have successfully launched my solo practice this past April.  You have really inspired me to bring my dream to fruition. - Angela Solis, LCPC, CADC / Crossroads Counseling Services, LLC

Your program was so informative that since this time I have found a partner and I'm working in my own private practice.  At 27 years old, I am my own BOSS! Thank you so much for your program and insight. - Jodi Province MA, LPC, NCC / Lenoir, NC

I cannot overstate how invaluable the body of work has been to me over the years. After attending one of their workshops, I began to believe that I could open my own practice. After following Norm’s advice and incorporating their methods, I began to thrive.  Recommend is too weak a word.  – Michael K. Pecosh

Can't get to our live seminars?

Order the Complete Guide to Private Practice and book a private, one on one ½ hour practice consultation with Norm. All for less than the price of a live seminar.


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calLive Seminar Dates & Locations

Essential Components of Starting & Expanding a Successful Private Practice: A Checklist

Webinar available now


Come learn the essential practical components to starting or expanding a successful private practice. You need to have a business mindset and a plan to do well.  This no-nonsense webinar will present tried and true practice building strategies to begin a practice from the ground up or expand a limited practice. Do it right the first time.

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ACA Annual Conference San Diego, California

April 16-19, 2020


I am pleased to announce that I will be back at the American Counseling Association 2020 conference. I will be providing no cost ½ hour private practice consultations in the Career Center and present “Marketing: How to Get More Clients”

To register go to:

If you are going to San Diego stop by my table in the Expo Center. If you want a no cost practice consultation, sign up early. Last year, the consults sold out!!



2 Day Workshop Presentation: Starting, Maintaining, and Expanding a Successful Private Practice (10 CEs)

June 5 & 6, 2020 National Lewis University


Time: 9:00 AM - 3:00 PM (CST)

Location: NLU 122 S Michigan Ave, Chicago, IL

To register go to



Private Practice Boot Camp 5 Day Intensive Training -29 CEs

September 16 - 20, 2020 Schaumburg, IL.


Location: ASA 1061 American Lane Schaumburg, IL 60173

Find out what you can accomplish. Take the jump into being your own boss or expand to be someone else's boss!

Billing, startup/setup, multiple income streams, legal aspects, HIPAA, records, teletherapy, website, set up social media, and so much more!

An array of talented experts will share information that will inspire you and get you started on the path to a successful practice.

Presenters: Norm Dasenbrook, MS, LCPC; Jonathan Nye, J.D. Attorney/Managing Partner; Danielle Kepler, LCPC; Joyce Marter, LCPC; Jennifer Froemel, LCPC; Alexander Hoerr, LCPC, and more!

Bonus features include:
Three webinars: Shifting Gears (1 hour), Subpoenas and Court orders (1 hour), Writing Treatment Plans (3 hours)

Post-boot camp private consultation with presenter and practice consultant Norm Dasenbrook. Attendees will be able to schedule a private 25-minute practice consultation to answer questions and implement practice building strategies. The consultation will occur by phone. Participants can email questions or areas of discussion prior to their scheduled consultation time. Participants may schedule a time when attending the workshop or later by phone up to one-year post workshop date.

For more information or to register go to:



2 Day Workshop Presentation: Starting, Maintaining, and Expanding a Successful Private Practice (10 CEs)

December 4 & 5, 2020 | Double Tree Hilton Skokie, IL.


Starting, Maintaining, and Expanding a Successful Private Practice 10 CEs

Time: 9:00 AM - 3:00 PM (CST)

Location: DoubleTree Hilton Skokie 9599 Skokie Blvd
Skokie, IL 60077

To register go to



Workshops provide for CEs (clock hours) through Continuing Education Licensure with IDFPR. LPC/LCPC Lics #159.000650, LSW/LCSW Lics #159.000650, LMFT Lics #168.000148 Psychologists Lics #268.000009. IMHCA is an NBCC-Approved Continuing Education Provider (ACEP) and may offer NBCC-Approved Clock Hours for events that meet NBCC requirements.


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