Seminar Agenda


  • Making the shift to a business paradigm
  • Multiple income streams: other sources of revenue
  • Addressing business anxiety: going towards the roar
  • Motivation and confidence: value your product

Start Up and Practice Expansion

  • Eight step method for startup and increasing referrals
  • Insurance, office space and other considerations
  • Contracts: independent contractor/employee
  • HIPAA basics part 1
  • Business entities
  • Consulting
  • Presentation development and public speaking
  • Fees: setting and collecting
  • Finances, accounting and money management
  • Online counseling: teletherapy
  • Breaking through to the next level

Office Procedures

  • Accessing clients to your practice
  • Documentation and electronic medical records (EMR)
  • Informed Consent – protect you and your client
  • Transfer Plan
  • Psychotherapy notes and clinical records
  • HIPAA basics part 2
  • Client and insurance billing options
  • Back door method for getting on closed panels

Marketing and Advertising

  • Marketing plan: a two prong approach
  • Prospecting referral sources
  • Print material: what it communicates
  • Websites
  • Social media
  • Publishing
  • Niche marketing
  • Cross pollination of referral sources


I am writing to tell you Thank You!  I attended your workshop last December and am excited to inform you that I have successfully launched my solo practice this past April.  You have really inspired me to bring my dream to fruition. - Angela Solis, LCPC, CADC / Crossroads Counseling Services, LLC

Your program was so informative that since this time I have found a partner and I'm working in my own private practice.  At 27 years old, I am my own BOSS! Thank you so much for your program and insight. - Jodi Province MA, LPC, NCC / Lenoir, NC

I cannot overstate how invaluable the body of work has been to me over the years. After attending one of their workshops, I began to believe that I could open my own practice. After following Norm’s advice and incorporating their methods, I began to thrive.  Recommend is too weak a word.  – Michael K. Pecosh

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calLive Seminar Dates & Locations

ICA Webinar | Cognitive Behavioral Therapy
Wednesday, October 17th 1:00PM CST



To register:


2018 The Business of Social Work Conference (Lisle)
Thursday, October 25, 2018 at 12:00am




The Business of Social Work: 2018 NASW-Illinois Chapter Conference will be held on Thursday, October 25, 2018. This one-day conference will take place at the Hilton Lisle in Lisle, Illinois. Workshops will cover topics on leadership, starting a practice, and growing your business. There will be 6.0 CEU hours available including up to 3.0 hours in ethics.

Presenter: Various (Norm will speak from 2:45pm-4:15pm)
Location: Hilton Lisle
3003 Corporate West Drive
Lisle IL 60532
Cost: 6 CEUs / $245 Nonmember / $190 NASW Member
Contact Info:


2 Day Workshop Presentation: Starting, Maintaining, and Expanding a Successful Private Practice (10 CEs)

December 07 & 08, 2018 | Northbrook, IL


Starting, Maintaining, and Expanding a Successful Private Practice 10 CEs

9:00 AM - 3:00 PM (CST)

Location: Crowne Plaza Northbrook, 2875 Milwaukee Ave., Northbrook, IL 60062

To register go to:




Workshops provide for CEs (clock hours) through Continuing Education Licensure with IDFPR. LPC/LCPC Lics #159.000650, LSW/LCSW Lics #159.000650, LMFT Lics #168.000148 Psychologists Lics #268.000009. IMHCA is an NBCC-Approved Continuing Education Provider (ACEP) and may offer NBCC-Approved Clock Hours for events that meet NBCC requirements.

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How to develop a profitable marketing plan for your counseling private practice.

Developing an ongoing marketing plan is essential to any business, and therapy is no different.  Not only do you need to launch a practice, but you also need to make that practice self-sustaining. 

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