Seminar Agenda


  • Making the shift to a business paradigm
  • Multiple income streams: other sources of revenue
  • Addressing business anxiety: going towards the roar
  • Motivation and confidence: value your product

Start Up and Practice Expansion

  • Eight step method for startup and increasing referrals
  • Insurance, office space and other considerations
  • Contracts: independent contractor/employee
  • HIPAA basics part 1
  • Business entities
  • Consulting
  • Presentation development and public speaking
  • Fees: setting and collecting
  • Finances, accounting and money management
  • Online counseling: teletherapy
  • Breaking through to the next level

Office Procedures

  • Accessing clients to your practice
  • Documentation and electronic medical records (EMR)
  • Informed Consent – protect you and your client
  • Transfer Plan
  • Psychotherapy notes and clinical records
  • HIPAA basics part 2
  • Client and insurance billing options
  • Back door method for getting on closed panels

Marketing and Advertising

  • Marketing plan: a two prong approach
  • Prospecting referral sources
  • Print material: what it communicates
  • Websites
  • Social media
  • Publishing
  • Niche marketing
  • Cross pollination of referral sources


I am writing to tell you Thank You!  I attended your workshop last December and am excited to inform you that I have successfully launched my solo practice this past April.  You have really inspired me to bring my dream to fruition. - Angela Solis, LCPC, CADC / Crossroads Counseling Services, LLC

Your program was so informative that since this time I have found a partner and I'm working in my own private practice.  At 27 years old, I am my own BOSS! Thank you so much for your program and insight. - Jodi Province MA, LPC, NCC / Lenoir, NC

I cannot overstate how invaluable the body of work has been to me over the years. After attending one of their workshops, I began to believe that I could open my own practice. After following Norm’s advice and incorporating their methods, I began to thrive.  Recommend is too weak a word.  – Michael K. Pecosh

Can't get to our live seminars?

Order the Complete Guide to Private Practice and book a private, one on one ½ hour practice consultation with Norm. All for the same price as a live seminar.


Contact Us

15 + 1 =

calLive Seminar Dates & Locations

March 10, 2018 | Naperville, IL

NIUStarting, Maintaining, and Expanding a Successful Private Practice 6 CEs
9:00 AM - 4:00 PM (CST)
Location NIU Naperville, 1120 East Diehl Rd.
Naperville, IL 60563 Room 260
To register go to:


Special 2 Day Workshop Presentation: Starting, Maintaining, and Expanding a Successful Private Practice (10 CEs)

June 01 & 02, 2018 | Northbrook, IL

Corboy Law CenterStarting, Maintaining, and Expanding a Successful Private Practice 10 CEs
9:00 AM - 4:00 PM (CST)
Location Loyola Chicago, Corboy Law Center
25 East Pearson Chicago, IL 60611
To register go to:


Workshops provide for CEs (clock hours) through Continuing Education Licensure with IDFPR. LPC/LCPC Lics #159.000650, LSW/LCSW Lics #159.000650, LMFT Lics #168.000148 Psychologists Lics #268.000009. IMHCA is an NBCC-Approved Continuing Education Provider (ACEP) and may offer NBCC-Approved Clock Hours for events that meet NBCC requirements.

We are your home for all that’s private practice!

Want to stay up to date with the latest private practice information?

How about staying up to date for free?

No dues or membership fees required!

Enter your email address to the right and we will add you to our list.

When we have late breaking news, new questions  and answers, add web content, blog, schedule workshops or upload a video to YouTube you will receive the newsletter.


How to develop a profitable marketing plan for your counseling private practice.

Developing an ongoing marketing plan is essential to any business, and therapy is no different.  Not only do you need to launch a practice, but you also need to make that practice self-sustaining. 

Success! We will email you the guide shortly.