Signature Workshop

Preconference or Stand-alone

Starting, Maintaining and Expanding a Successful Private Practice: Surviving or Thriving?

The landscape of private practice for mental health professionals is ever changing. The thriving practice must adapt, change, and continue to redefine its relevance to clients and referral sources. For the mental health professional just starting, to the large group practice, thriving practices take risks and differentiate themselves from the competition.

This practical, nuts and bolts seminar will present tried and true practice building strategies to begin a practice from the ground up and to expand an existing practice to the next level. Profit from Norm Dasenbrook’s experience and strategic relationships with leading mental health professionals, print and web designers, billing and EMR vendors, attorneys, professional organizations, and lobbyists  that provide cutting edge information on the latest trends, niches and legislation that impact private practice.

Seminar Agenda


  • Making the shift to a business paradigm
  • Multiple income streams: other sources of revenue
  • Addressing business anxiety: going towards the roar
  • Motivation and confidence: value your product

Start Up and Practice Expansion

  • Eight step method for startup and increasing referrals
  • Insurance, office space and other considerations
  • Contracts: independent contractor/employee
  • HIPAA basics part 1
  • Business entities
  • Consulting
  • Presentation development and public speaking
  • Fees: setting and collecting
  • Finances, accounting and money management
  • Teletherapy: Online counseling
  • Breaking through to the next level
Office Procedures

  • Accessing clients to your practice
  • Documentation and electronic medical records (EMR)
  • Informed Consent – protect you and your client
  • Transfer Plan
  • Psychotherapy notes and clinical records
  • HIPAA basics part 2
  • Client and insurance billing options
  • Back door method for getting on closed panels

Marketing and Advertising

  • Marketing plan: a two prong approach
  • Prospecting referral sources
  • Print material: what it communicates
  • Websites
  • Social media
  • Publishing
  • Niche marketing
  • Cross pollination of referral sources

What Participants Will Learn

In this informative workshop the participant will learn:

  • Business paradigm development
  • Start a practice on a shoestring
  • Take an existing practice to the next level
  • Eight step method to increase referrals
  • Three essential components of a marketing plan
  • Develop multiple components of a marketing plan
  • Social Media
  • Streamline office, billing and fee collection
Program Objectives

  1. Learn how to work effectively and profitably with insurance companies.
  2. Implement the business strategy of “value added” to differentiate your practice from the others.
  3. Incorporate additional income-generating sources to a practice.
  4. Differentiate effective and non-effective strategies for marketing, social media and building your private practice.
  5. Learn the essential features of informed consent, transfer plan, documentation, social media, and HIPAA compliance.
  6. Identify cost effective support services to streamline office procedures for a thriving practice.
See where I am speaking next…
See my Workshop Evaluations…

What People Are Saying

Norm is a national expert on establishing and growing a successful private practice. He offers a wealth of knowledge and practical suggestions in a very straight-forward manner. I have known Norm for many years and am honored to have him as a mentor and colleague. I highly recommend his products and services.
Joyce Marter

Psychotherapist, Founder of Urban Balance, Joyce Marter Enterprises | Urban Balance

Dasenbrook is a wonderful presenter, knows the building and maintaining of clinical practice inside and out, and has a wit and sense of humor that takes his work into a wonderful venue in which to participate. I heartily recommend him to all clinicians wishing to better their work and practice.
Dr. Jeffrey K. Edwards

Professor Emeritus, Northeastern Illinois University, Adjunct at Walden University Past President, the Illinois Counselors Association Past President, the Illinois Counselor Educators and Supervisors

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